When helping financial planners strengthen their online presence, I start off by asking the main reason why they struggle with social media. More often than not, one of the top problems expressed is the lack of time to write a blog post or share content on social platforms. Unfortunately, without a strategy for social media engagement, those creative ideas that would have developed into insightful messages and blog posts are simply lost.
For everyone in financial services aiming to address a target audience, content marketing is critical to business development. Its how you engage with current customers and grab the attention of possible clients. Without a steady stream of content to share on your social media platforms, the opportunity to connect and inspire your audience is gone. Luckily, there are several tools your business can take advantage of when it comes to planning and sharing content without taking too much time out of your busy day:
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