As an advisor, can you look your prospects in the eye and say, "I'm the most expensive financial advisor in America-because I'm worth it?"

Trying to break into the U.S. market in 1971 that was dominated by a local leader, a French personal care products manufacturer came up with a clever slogan. No, it wasn't "Wisk around the collar beats ring around the collar." It was the classic, "Because I'm worth it."

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access