Ever wonder how much it might cost to properly promote a book or one big initiative? Let’s say you’ve written a book and plan to self-publish it using print-on-demand technology. You’ve worked hard to write the book, have paid a professional graphic designer to layout the interior and create a great-looking cover, and paid a freelance editor to fine-tune the manuscript before it goes into production. The books will be available in about three weeks. Will posting it on Amazon be enough to garner the attention you deserve? Will you reach all the people you hope to help?
Perhaps you’ve planned a big financial literacy event to coincide with Financial Literacy Month in April 2012. The FDIC is sending a speaker, the mayor has signed a proclamation signifying the city’s support, an officer from the police department has agreed to do a presentation on how to prevent identity theft, a consortium of business people and teachers are inviting colleagues and students to attend, and the local university is offering free use of a campus auditorium and their audio/visual crew. What’s the best way to get the media involved? And if you will be the spokesperson, are you fully prepared to represent the event and embody the message?
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