In my last article, "Keeping in Front of Clients and Prospects," I laid the groundwork for what we'll do today: Envisioning three perfect events to keep your name top of mind with right-fit prospects and current clients.
Events can be a great way to help enhance relationships with current clients, position yourself in front of qualified prospects, and build important mutually beneficial relationships with Centers of Influence (COIs). Filling your Events Funnel will inevitably lead to a spillover into your Referral Funnel and Public Relations Funnel. At the end of this article, you will be invited to envision three different events and to pencil in the initial framework for a successful event.
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