If you read my first blog post about setting up my RIA, you’ll know that one of the first things I did was set up a company Facebook page. This allows people on Facebook to get Finance for Teachers blog posts and videos in their Facebook newsfeed, allowing me to reach potential prospects “where they are” -- they don’t have to find my content on their own.

As well as setting up a page, I also rolled out a simple ad. Or so I thought -- as it turns out, I actually launched four by mistake. I wasn’t too concerned, though, since I had set a total ad budget of just $200 for a one-month campaign.

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