Over the last several weeks there has been a growing conversation in blogs, columns and other venues about Certified Financial Planner Board of Standards' fiduciary standard -- when and to whom it applies and whether it is sufficiently comprehensive to benefit the public. On one blog, Scholarly Financial Planner, Ron Rhoades, CFP, challenged the CFP Board to “move the profession forward” by requiring that “those who hold themselves out as CFP certificants [be] held to fiduciary status at all times.”

We welcome the dialogue, particularly the opportunity to clarify our fiduciary standard and CFP Board’s commitment to advancing the fiduciary standard of care.    

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