When Ameriprise spun off from American Express in 2005, there was a big push to get its name out quickly and prominently, says Ameriprises chief marketing officer, Kim Sharan. We knew we had to connect immediately, she says. Thats where the Dennis Hopper, and later Tommy Lee Jones, national TV ad campaigns came from.
Yet even as the company has worked to build its national reputation, Ameriprise now has 10,000 advisors in the field -- about three-quarters of whom are independent affiliated advisors with their own personal brands.
Register or login for access to this item and much more
All Financial Planning content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access