Everyone knows that publicity is wonderful when you can get it. But far too many advisors think there is some sort of magic needed to get their name in print or to be interviewed on television or radio. While you could hire a PR firm and use their professional insights and connections to launch your credibility marketing campaign, the truth is, with a little training and focused effort you are likely to get some good traction on your own.

If you'd rather do-it-yourself or can't afford to hire a PR firm, this public relations primer and related future articles will show you how.  And if you're going to hire a PR firm, reading this series will help you understand how to get more mileage out of your working relationship -- and your PR dollars.

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