Do you need to learn an elevator speech? I suggest that you do even if you are comfortable describing your value.

An elevator speech is a quick way to explain to someone the unique benefit you deliver to your clients. It can be a handy device to know, even if you have been in practice a long time. When I ask most advisors "what do you do?" I frequently get a rambling, somewhat fuzzy description of the practice that could apply to most advisors. An effective elevator speech is succinct and highlights the difference from other advisors. But that's only part of the reason for learning one.

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