Does anyone remember what life was like before the Internet for the independent financial advisor? From a marketing perspective it was a constant resource and time-consuming uphill fight to overcome the enormous costs associated with creating and printing hard-copy marketing material, to say nothing of the countless man hours invested in knocking on doors and cold-calling potential leads.
Today, times have certainly changed. Now, virtually every independent financial advisor practice has a web page, and while an increasing number of advisors are seeking to make better use of other digital platforms such as Facebook, Twitter and LinkedIn, far too many still do not have a coherent digital marketing plan in place to complement their overall marketing strategy.
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