The term Web 2.0 refers to the Internet's second, evolutionary phase. While the first phase included breakthroughs such as email and basic websites, today's Web 2.0 is interactive. Tools such as blogs and discussion boards encourage dialogue. Videos, podcasts, recorded multimedia presentations and live online meetings help people connect and build rapport in a fraction of the time and more cost effectively than ever before.

Fans of Web 2.0 see information as more useful and relevant when it's openly accessible, so that anyone can comment on or contribute to the conversation. This is the world of user-generated content.

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