“To build online influence in the age of social media, you must build a powerful online presence and consistently publish your thought leadership insights through a professional blog site,” says Stephanie Sammons, founder of Wired Advisor, a company that helps advisors set up search engine optimized blogs. “Blogging allows you to attract your target audience, cultivate relationships, accelerate referrals, and showcase how and why you're different.”

While Sammons asserts that an advisor’s blog should be their online hub, I take a slightly different bent by insisting that the advisory firm’s website should serve as their online hub. Sammons and I do agree on this: Blogging helps you build a strong online presence in a couple of ways.

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