Your website is, first and foremost, about you and your services. That is why you ought to be the star of it. And the best way to do that is through high-quality video footage. Why? Because video persuades in a way that text copy can never do.

Video is fast becoming the preferred method for consuming online content. According to a 2012 GoogleInsights study, people are spending 45% more time watching online video than they were in 2011. Today, video makes up 40% of internet traffic but is projected to make up 91% by 2014, according to forecasts from Cisco. Where does this projection put your website?

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