Communicating what you can do for prospective clients is much more effective if you talk about what changes they want to see rather than what activities you will do for them.

For example, a guy buys a new refrigerator with an icemaker. The icemaker is new for him, so he has to hook up a water line. He figures he will drill a hole in the water line and connect the tube to the fridge. So he goes to the hardware store looking for the right size drill bit.

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