We know that Americans are increasingly active on social networking sites, but how about older Americans? The Pew Internet and American Life Project reports: “As of February 2012, one third (34%) of internet users ages 65 and older use social networking sites such as Facebook, and 18% do so on a typical day. Among the G.I. Generation population (adults who are currently ages 76 and older), 20% of the internet users in that cohort use social networking sites and 8% do so on a typical day. Among all adult internet users, 66% use social networking sites, and 48% use them on a typical day.”

So everyone from young affluents to Grandma and Grandpa have found Facebook. How to utilize social sites effectively is on everyone’s mind these days, and most advisors can readily understand how to use a site like LinkedIn for business contacts. But what about Facebook? Does a site that traditionally features family pictures and silly contests really help you promote yourself and your services? 

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