Like many of you, Bank Investment Consultant is decamping to Florida this weekend for the BISA conference. Ill be there with Samantha Allen, one of our senior digital editors, and Mike Schott, the publisher of the magazine. Sam and I have been poring over the conference schedule to make a game plan for our coverage.
These days, we have to have such a plan for conference coverage, which should appeal to an old economics major like me because its a case study on allocating scarce resources. As an aside, it also makes me remember how much easier conferences were before we all had websites and Twitter feeds, especially for a weekly or monthly publication. And yes, I realize that was one of the underlying reason that weekly and monthly publications flirted with irrelevancysome would say marriedand why we all now have websites and Twitter feeds. (Im not saying its not ironic, Im just saying it used to be easier.)
Anyway, we have our plan. First, we had one of our regular contributors write two pieces recently that we dubbed Road to BISA where he talked to two of the keynotes speakers. You can see them
Well both be at the three short sessions on Sunday that officially open the conference entitled The Macro Economic Environment. Industry predictions and baseball make for an interesting combination (The third session, From Bonds to Baseball, is being delivered by Tom Ricketts, the chairman of the Chicago Cubs.)
After that, it gets tough because of all the concurrent sessions. But on Monday, Im planning to go to the 8:30 session Insight & Understanding for Todays Markets. The markets and investments are an ongoing part of our coverage and one that Id like to enhance so Im looking forward to gaining some insight and understanding. At 10:45, Ill be at the Planning for Health Care in Retirement. I especially look forward to this one as it describes a major concern of our readers. Meanwhile, Sam is planning to go to the 9 a.m. session Selling Financial Services to Women and Couples, which also has been a major part of our coverage recently; as well as Strategies for Developing Successful Advisors.
Well both be attending Money Rules to Help Your Clients Manage Retirement IncomeAnd the Other Financial Challenges They Face by Jean Chatzky from the Today Show. After that, well also both be at Compensation, Beyond the Grid.
Later, Ill be attending How Bank B/D Programs Can Better Compensate in the Advisory Business and then Bridging the Organizational DivideSharing Success Stories. Those are both broad descriptions so there are many directions these discussions could take, but they sound inherently interesting so Im hopeful for both of them. Well both be at the short session late that day on BISA Presidents Message and Awards Recognition. And Ill be at Bringing On Tomorrow. Im not sure what to expect, but how can you pass on the CEO of AIG?
The next morning starts with a bang with the Regional/Community CEO Summit, which Ill be attending while Sam is at the Credit Union Executive Roundtable. And later, Ill also be at the three short sessions that end the conference, the bookend pieces to the opening sessions, entitled Looking to the Future.
I hope to meet as many of you there as possible. And you can always stop by and see Mike in the exhibit hall.











