Move over Twitter, hashtags aren't just for tweets anymore. Hashtags, the pound symbols that help catalog content on Twitter, have made their way onto platforms such as Facebook, Google+, Pinterest, Vine  and Instagram. But why? What’s the point of using hashtags and do they even matter?

Hashtags are an effective way to organize and discover interesting content. Whether it’s an industry topic, event or television show, there are hashtags out there for everything, making it easy for social media users to find and follow the content most important to them.

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