A social media strategy is the foundation of your firm's social media activities. It aligns day-to-day social networking tasks with objectives that support the overall business goals.

The strategy doesn’t need to be complicated. Whether this is your first time developing a social media strategy, or you already have a plan in place, start simple. Answering the following questions will help you develop a solid strategy so that you can confidently engage prospective and current clients on social media.

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