Why is it that conservatives tend to watch Fox News and those with more liberal leanings tend to watch MSNBC? Psychologists would tell us it’s because of “confirmation bias.” Confirmation bias is the tendency of humans to seek information that confirms an already held belief or opinion and to avoid or discount information that might contradict an existing belief or opinion.

This concept also applies to you as an advisor and it’s very important to avoid it as much as possible.

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