For a financial advisor, social media can be a powerful new business development tool. Managed right, social media can connect your business to an almost unending stream of new and interested prospects. But to enjoy that kind of success, you have to take an active approach. Posting a profile and passively waiting for the leads to roll in won’t do it.
For example, online and off, people need regular and on-going communication to build trust. An actively updated profile both keeps people coming back and helps them get to know you better. From a business development standpoint, a static profile is no better than a static brochure.
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