Video can make a big difference in the effectiveness of your website. Most websites, including financial advisor sites are about conveying information. The easier you make your content to process for your visitors, the more likely they are to stick around. Video is a great way to do this.

Visitors who stick around are more likely to sign up for newsletters, fill out your contact form or reach out to you directly. To give you sense of what I mean, here are some numbers:

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