One of the keys to the success of a client advisory board is having the right people in the room to participate in the conversation. Many advisors assume that they want a good cross-section of their clients but I disagree.

The first objective of an advisory board is to provide you guidance on what you need to do to attract more clients like them. So, populate your board only with the clients you would most like to replicate or people who can introduce you to those kinds of clients.

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