With JPMorgan rumored to be eyeing a minority stake in Twitter that would value the company at $4.5 billion, it’s time for advisors to start taking it seriously.  Not surprisingly, like many other aspects of web-marketing and social media, how an advisor uses Twitter is different from most everyone else. 

For a financial advisor, having thousands of Twitter followers doesn’t mean much unless you’re reaching the right people.  For you, the “right people” means your client base.  Chances are some of the people you do business with today are active on Twitter.  By establishing your own Twitter identity and inviting your existing clients to “follow” you,  you accomplish several things. 

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