Robo advisors

The success of automated advice will depend on its ability to transform from a direct-to-client platform into a bionic advisor toolkit.

The acquisition creates a discount brokerage behemoth that experts say could reshape automated advice.

The discount brokerage sees the move as a way to attract younger, less affluent investors.

Little can keep the search engine giant from entering wealth management. But advisors still have weapons at their disposal. They just need to use them.

The Wall Street giant has built an automated advice platform and is considering how to release it to the mass affluent market.

Personal Capital is the latest digital-first firm to spend on TV and magazine ads, acknowledging it is “challenging the legacy players in wealth management.”

SigFig reportedly lays off a percentage of its workforce, while a former Fidelity marketing chief joins Personal Capital.

The move follows similar offers from other major brokerages in the last two weeks, as firms race to woo clients with the lowest-priced products possible.

The RobustWealth and Wells Fargo acquisitions are boosting the firm’s technology and scale as firms of its type diverge on their approach to a changing industry.

Independent investment platforms are projected to lose market share to larger entrants, according to industry data.