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10 Things Advisors Need to Know About Charitable Giving<br><br>
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1. Clients Give a Lot More Often Than You Think…<br><br>
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2. …And They Give Away Much More Money Than You’d Guess<br><br>
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3. Clients Want Advanced Charitable Strategies<br><br>
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4. Knowledge Is Power<br><br>
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5. Retaining AUM For Generations<br><br>
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6. Charitable Giving Acumen Equals New Referrals<br><br>
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7. They Want to Give Away More Than Just Their Cash<br><br>
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8. Know Your Way Around the Tax Code<br><br>
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9. Keep An Open Mind and Be Progressive About Charitable Strategies<br><br>
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10. When Philanthropy Is Done Right, Everybody Wins<br><br>