8 Successful Advisor Niches
Focusing on a client niche can boost a planning practice. Among high-performing firms with a target client profile, just 3% pursue opportunities outside of that profile (versus 11% for all other firms surveyed), according to the 2012 Fidelity RIA Benchmarking Study.
The reasons are manifold. Word of mouth serves many planners so well in tight-knit communities that they dont need to market themselves as much, if at all. And developing an expertise in a complicated niche produces greater ROI when there are more clients that need it.
The following eight planners, have built strong businesses around highly specialized client demographics -- from airline pilots to baseball players to competitive bass fisherman. -- Ann Marsh
(All photos courtesy of the subjects.)