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Why Should Advisors Create a Video to Promote Their RIA?
Thinking of integrating video into your website? Or maybe you're curious about starting a YouTube channel? Or maybe the idea of foraying into video makes you terrified. Whatever your stance, video is undoubtedly becoming a popular trend among advisors. It's a trend that is helping advisors communicate with clients in new ways, while expanding their reach to prospects.

Consumption of online video continues to grow, in fact over four billion hours of video are viewed each month on YouTube alone. With the rising consumption of online video, more advisors are eager to adopt it as part of their marketing strategy, or simply as a better way to communicate their business processes to clients. Here are some of the top reasons to add video to your online strategy.

Andrea Collatz is a communications manager for Trust Company of America