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Many financial service firms are targeting women as their economic power increases. The best way to market your practice to any demographic is by providing high-quality services. However, it is also prudent to have a marketing strategy that speaks to your ideal clients and clearly articulates how these clients can benefit from hiring your firm.
January 20
Principal, KBK Wealth Connection & Author, Creating Wealth from the Inside Out Workbook -
Advisors who have embraced social media as an important component of their marketing and service toolbox must monitor and manage the content they distribute. Social media archiving solutions bridge the gap between public social media platforms and the advisory practice.
January 20
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Rapidly changing technology offers new ways for advisors to connect with clients. That makes it an exciting time to be in business, but it also means it’s critical for advisors to adapt.
January 20 -
Make a better first impression: In an increasingly digital age, there’s no excuse for ignoring one of the most important tools you have.
January 19 -
House Republicans plan to vote Jan. 23 on a three-month extension of U.S. borrowing authority in an effort to force the Democratic-led Senate to adopt a budget plan.
January 18 -
You’re more than halfway through a month of working on your practice. Today, your task is simple -- and hopefully it will renew you for the remaining tips to come.
January 18 -
Fidelity Investments has closed off one of its funds to new investors.
January 18 -
It all started with Goldman Sachs, which began publishing the daily market value of the assets held in its money market mutual funds in the United States on January 9.
January 18 -
If you want to keep them on track, forget nitty-gritty details and focus on these six major themes.
January 18 -
Coaching and consulting hundreds of advisors over the years has allowed Ron Carson to see several industry trends and lump advisors together into various buckets. One of these buckets is advisors who view human capital, technology, office space, coaching programs, etc., as an investment versus a cost. Advisors who view these areas as costs tend to experience less success and grow their business at a slower rate.
January 17
Carson Group



