Digital marketing

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

A former client rediscovered this advisor -- and his new specialty -- by searching for advice and finding his blog posts online. Here's how social media can lead to compliments and a real-world payoff.

A bad website or emails with typos will work against you in just the same way as scuffed shoes and a messy desk, says a former advisor and social media expert. Here are three quick ways to put a fresh shine on your social media sites.

How do I balance my personal and professional life online? This is a common social media strategy question among advisors, but it's time to remove the divide.

On YouTube, puppet shows are fine for consumers, but to appeal to businesses many banks are taking a more serious tone and putting their own clients in the spotlight.