Digital marketing

LPL Financial is well known to advisors but not necessarily to their clients. A new ad campaign airing this weekend during PGA Championship coverage aims to change that.

Social media offers a pool of potential clients to advisory firms, but most planners struggle to connect with younger audiences.

Among other things, regulators accused Robinhood of failing to supervise social media influencers and said some of its social media messages were misleading to investors.

RIAs including Abacus Planning Group, Beta Wealth Group, Integrated Advisors Network were accused of violations ranging from making unsubstantiated statements to claiming membership in nonexistent organizations.

From a logo inspired by a clothing decoration to a name inspired by the cosmos, learn why these eight financial services revamped their brands.

A traditional focus of organic growth efforts is receding in importance for prospective customers — making a strong online footprint a requirement, experts say.

Financial advice is a crowded field. Experts offer techniques to find new clients and distinguish your business.

It's not that most firms lack distinct services and a distinct character. It's that so many are bad at conveying these traits to potential clients.

The online brokerage sees its popular talking babies ads as a way to get tens of millions of viewers to think about how they might put their money to better use.

Social marketing can be a powerful tool that advisors should tap into. If the content is good, an audience will find it, writes Altruist's head of community.