Digital marketing

The marketing technology firm's new drag-and-drop tool includes AI-powered tools for headline writing, image generation and calls to action for clients.

Matchmaking services offer the promise of lead generation without the hassle of cold calling. But do they deliver?

The move comes amid predictions that clients will increasingly base wealth management decisions on online testimonials and ratings.

A prominent compliance consultant lists the top reasons firms turn to outside experts for regulatory assistance.

Advisors identified the SEC's new marketing rule as the "hottest" regulatory topic for the third year in a row.

INVEST 2023 panelists and the latest SEC risk alert suggest the regulator will treat the rule much like one that has cost big Wall Street firms more than $2 billion in fines.

A top FINRA enforcement official warns that firms' internal compliance systems are not clued in to the often ambiguous meanings of the symbols now peppering many financial planners' communications.

Financial advisors say they can help combat the flow of misguided and misleading recommendations by posting more frequently and establishing more of a social media presence.

It may take time, trial and error but the turbo-AI tool is worth integrating into an advisory firm's marketing technology stack.

Regulators accused the investment tech company of costing customers millions of dollars by not reducing their capital gains liability.

The SEC is moving forward with regulations that broker advocates argue could make it nearly impossible to have online complaints purged.

In setting up a breakaway firm, a group of advisors tried not to step over lines when recruiting colleagues and clients. But a lawsuit argues they still went too far.

The annual advertising splash by the standard-setting group for financial advisors coincides with the March Madness basketball tournament and tax filing deadline.

The certifying group says a change in its tax-exempt status will let it communicate to the public everything financial planning, from advisor salaries to the profession's accommodating hours.

Even if advisors get a disclosure removed from their records, the damage done online can be difficult to manage.

The new year brings new regulations and the end of grace periods from federal and self regulators.

Government watchdogs propose more oversight amid collapse of crypto and falling markets.

The industry is increasingly turning to social media to win new business and engage with today's tech-savvy investors.

Older, wealthier customers are eager for more digital interactions, according to a study, and are increasingly ready to switch firms to obtain these and other services.

Wealth management firms are racing to create distinct images for themselves, with surprising results.