Fiduciary Rule

Some firms reserve comment on the president's order, despite public support for the fiduciary rule in the past.

Rule supporters say they intend to continue making their case on Capitol Hill.

After investing millions in new platforms and preparing thousands of advisers, executives say they've come too far to reverse course.

Digital advice firms will continue to market themselves as white knights in the financial services industry, observers say.

Here’s what the president’s actions mean for advisers and firms.

The final version of the memorandum that President Trump signed did not actually include a provision to hold up the regulation. It's still game on.

"Just the talk about the rule has been free advertising for planners committed to prioritizing their client's needs over juicing their own compensation," says one leading fiduciary planner.

The firm says it could delay changes it pledged to make to comply.

Advisers reacted to President Trump's efforts to halt the regulation.

President Trump’s order sparked reactions all over his preferred social media platform.