Using social media to create a public presence consistent with their passions and expertise, advisors can position themselves for media attention.

Twitter tip: rethink your blog headlines

This social video platform offers advisors another way to demonstrate their knowledge and expertise, says a social media savvy advisor who focuses on Gen X and Gen Y clients.

Social media can be intimidating to inexperienced users, but it has proven to be an invaluable tool for one advisor who says she makes time for it each day "because it makes perfect business sense."

While most financial advisors are using social media in a basic way, few are utilizing it fully. Here are the most common mistakes advisors make with social media.

To be successful and get the most out of blogging, advisors have to become three things: a strategist, a thought leader and a marketer.

New technology can help advisors interact with their clients more efficiently and effectively.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

There are five essential questions every advisor should answer in order to effectively grow their connections, referrals and business on social.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Email is the original social media and demands advisors' attention. Respect other peoples' time and free up more of your own by quickly getting their attention, delivering your message and outlining the next steps.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

This new social media platform allows users to submit short stories rather than 140-character Tweets or short Facebook posts. But should advisors care?

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Social media allows advisors to meet clients where they are -- online. But to engage with clients and prospects, advisors will need to do more than merely log in.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

LinkedIn uses big data to increase profile visibility and enhance professional brands. Here's what advisors should know about this recently updated feature.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

Using these two simple techniques, one firm acquired over 100 new clients through social media last year.

The rapidly emerging online distribution channel is attracting serious venture capital, while "do-it-yourself" firms with combined delivery mechanisms will be a "smart bet" going forward. See the list.