Web Seminar

A holistic approach to delivering advisor alpha

Thursday, July 16, 2026 2:00 p.m. ET / 11:00 a.m. PT 60 Minutes
Partner Insights from
Thank you. You're registered.
{calendar_button}
Welcome back.
You have registered for this event as {email}. .


{calendar_button}
REGISTER NOW

Markets will move. Strategies will evolve. But the real differentiator? How you show up for your clients. 

Today's clients are navigating increasingly complex lives, with goals, tradeoffs, and emotions that don't fit neatly into a spreadsheet. In this webinar, we'll explore what it really means to deliver Advisor Alpha—the added value that goes beyond performance and into perspective

We'll walk through CFP Board's 7‑step financial planning process with a fresh lens—one that blends the science of planning with the art of human understanding—and see how eMoney can help turn better conversations into meaningful action. 

In this session, you'll learn how to: 

  • Apply a holistic planning framework that accounts for both quantitative and qualitative client insights
  • Use fintech and financial psychology together to improve engagement, motivation, and follow‑through
  • Navigate complex client decisions with empathy, clarity, and confidence
  • Leverage your technology as an amplifier—not a replacement—for great advice
  • Co‑plan with clients in real time to connect actions today with outcomes tomorrow

Whether you're refining your planning approach or looking to get more value from the technology you already use, this session will leave you with practical ideas you can apply immediately.  Because delivering Advisor Alpha isn't just about what you plan—it's about how you plan. 


Speakers
  • Joe Buhrmann, MBA, CFP®, CLU®, ChFC®
    Advisory Financial Planning Practice Management Consultant
    eMoney Advisor
    (Speaker)
  • David Adler
    David Adler
    Wealth Management & Behavioral Finance Expert
    (Moderator)