Advisor Websites: Usability Lessons From Google

A great website isnít so great if no one uses it. On the other hand, if your site is easy to use, it can be your most powerful marketing tool Ė generating leads, prospects and new clients.

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Comments (2)
This article underscores the fact that simplicity rules. The more user friendly your site, the more it will be used. There is no sense in having a lot of information and takeaways on your site, if it is difficult to search them. Pay heed, financial advisors. Short and sweet is the key!
Posted by tasha123 s | Thursday, October 31 2013 at 1:53PM ET
Hey Tasha, thanks for your comment! A great website isn't that great if people don't use it - usability is essential. I also agree with you on the importance of simplicity. On the other hand, content marketing has proven very effective in the financial sector so I think value-added information on an advisor's site is also important.

Great information on your site is invaluable - and, should be easy to find.
Posted by Maggie C | Thursday, November 07 2013 at 1:50PM ET
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