The AmeriFlex Group, a large hybrid advisory practice, is leaving Osaic for its independent broker-dealer rival Cambridge Investment Research.
This move will bring AmeriFlex's 129 advisors and roughly $11.87 billion in client assets to the Cambridge platform. The firm's leadership team includes founder and CEO Thomas Goodson, Chief Operating Officer Jesse Kurrasch, Chief Transitional Wealth Officer Hannah Buschbom and Chief Compliance Officer Diana Heu.
"Our growth strategy demands a partner that truly grasps the value large enterprises bring to both the home office and financial advisors," Goodson said in a statement. "We sought a firm with a highly collaborative culture and a commitment to providing the resources necessary to support our financial advisors' growth and business objectives."
The AmeriFlex Group was founded in 2019 and has experienced rapid growth. In 2024, it brought in 53 advisors, increasing its total client assets by over $3.4 billion; by the end of the year, the AmeriFlex Group had advisors in 29 states and saw a 35% year-over-year increase in assets under administration.
The AmeriFlex Group has emphasized developing systems to make it easy for advisors to pass their practices on to others when they retire. Its SuccessionFlex offering allows advisors to establish a succession and continuity agreement with the firm, including an option to sell between 30% and 40% of their current revenue stream to tAmeriFlex. Last year, the firm also introduced the Advisor Transition Network, a system designed to connect buyers and sellers of financial advisory practices.
The partnership with Cambridge will provide even greater accommodations to advisors seeking to take advantage of the AmeriFlex Group's succession services, allowing them to have hybrid, RIA-only or direct-employee practices, as well as to be affiliated with SuccessionFlex.
AmeriFlex had previously been part of SagePoint Financial, one of nine
formerly separate broker-dealers now under the Osaic brand. Osaic has 11,000 advisors and more than $700 billion in assets under administration.
Osaic announced a large addition to that business line last Tuesday with its plans to
buy Boston-based CW Advisors, a serial acquirer of RIAs with $13.5 billion under management. But it has also seen some big losses,
including a group with $1 billion in AUM that left for Ausdal Financial Partners and
a team with $430 million under management that said this week it's going to Commonwealth Financial Network.
Cambridge is based in Fairfield, Iowa, and has roughly 3,800 advisors and $185 billion in assets under advisement.