One of the biggest misperceptions amongst financial advisors about using social media is that it will be a waste of time. In actuality, social media is a more efficient and effective tool than any other method for marketing, business development, and staying up to date on news and content. At first, using social may take a bit longer as you get comfortable, but once you master the tool it will become second nature and will likely become your most powerful marketing and client engagement tool.
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