Advisors: 6 Clever Tricks for LinkedIn

LinkedIn is perhaps the most widely used social network for professionals. But to take advantage of it, you need to make sure your profile and your social media strategies are the strongest they can be. Click through to see tips we collected from several industry experts. -- Kayan Lim

1. Fix Your Profile 1. Fix Your Profile

Your profile is a reflection of you, so think about how to deliver the strongest possible impression. John J. Bowen, CEO of CEG Worldwide, offers a checklist of four things all strong profiles should have:

--A professional headshot: A high quality picture helps form the most basic level of trust and connection with other users.

--A creative headline: Tell a bit of your personal story, including who you serve and the value you bring to clients.

--A summary section: Don't stop with your title. Describe your role as an advisor, explaining how you help clients reach their goals.

--Multimedia elements: Use things like video presentations, power points, studies, ebooks etc. that help establish your credibility and grab other peoples' attention. Not putting in the effort to fix your profile up really shows. According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles.

Read more of Bowen's Financial Planning columns, Smarter Ways to Use LinkedIn.

4. Read & Contribute to LinkedIn Today 4. Read & Contribute to LinkedIn Today

LinkedIn Today, a personalized newsfeed with articles that are relevant to your network, can be a valuable tool, Boyman points out. Share noteworthy articles with your contacts, and comment on articles they have shared. This is a great way to increase your visibility and also engage in discussions with other industry professionals.