Advisors: 6 Clever Tricks for LinkedIn

LinkedIn is perhaps the most widely used social network for professionals. But to take advantage of it, you need to make sure your profile and your social media strategies are the strongest they can be. Click through to see tips we collected from several industry experts. -- Kayan Lim

1. Fix Your Profile 1. Fix Your Profile

Your profile is a reflection of you, so think about how to deliver the strongest possible impression. John J. Bowen, CEO of CEG Worldwide, offers a checklist of four things all strong profiles should have:

--A professional headshot: A high quality picture helps form the most basic level of trust and connection with other users.

--A creative headline: Tell a bit of your personal story, including who you serve and the value you bring to clients.

--A summary section: Don't stop with your title. Describe your role as an advisor, explaining how you help clients reach their goals.

--Multimedia elements: Use things like video presentations, power points, studies, ebooks etc. that help establish your credibility and grab other peoples' attention.
Not putting in the effort to fix your profile up really shows. According to LinkedIn, users with complete profiles are 40 times more likely to receive opportunities than those with incomplete profiles.

Read more of Bowen's Financial Planning columns, Smarter Ways to Use LinkedIn.

2. Join Relevant Groups 2. Join Relevant Groups

Join all LinkedIn user groups that apply to you and your business, as well as to the groups associated with your target market, suggest Bowen and Lauren Boyman, head of digital strategy for Morgan Stanley Wealth Management. Communicating with those groups will put you on members' radar and make you more prominent in search results, Boyman points out.

Read Boyman's article, 3. Build Connections 3. Build Connections

Bowen recommends conducting a targeted email campaign to members of your network who are influential in your market niche. They can provide you with valuable insights into prospective clients; they may even be willing to make introductions.

You should also connect with fellow professionals who serve your client market. Once you are connected, ask for any insights or advice they would be willing to share with you -- and offer to send them your own industry reports, articles and other relevant content.

4. Read & Contribute to LinkedIn Today 4. Read & Contribute to LinkedIn Today

LinkedIn Today, a personalized newsfeed with articles that are relevant to your network, can be a valuable tool, Boyman points out. Share noteworthy articles with your contacts, and comment on articles they have shared. This is a great way to increase your visibility and also engage in discussions with other industry professionals.

6. Be Careful About Endorsements 6. Be Careful About Endorsements

One caveat: Because LinkedIn is a social media tool, check with your compliance team to understand your firm's social media policy. Endorsements given by other users, for instance, may be seen as testimonials and therefore constitute a violation. Both Bowen and Caitlin Zucal, marketing coordinator for RegEd, suggest that turning the feature off altogether may be your safest bet.

Even if you do choose to display your endorsements, you may not want to accept every single endorsement you receive. Ensure that they are accurate and will leave profile viewers with the right impression, Zucal notes.

Read more of Zucal's article, Create a Better LinkedIn Profile: Add the Right Skills.

Make the most of your LinkedIn profile by making sure your social media strategies are the strongest they can be. Here are tips collected from several industry experts.

Comments (4)
Posted by ikoqlofm q | Saturday, April 05 2014 at 11:44PM ET
Posted by ikoqlofm q | Monday, April 07 2014 at 1:48AM ET
Posted by ikoqlofm q | Monday, April 07 2014 at 8:07AM ET
Posted by ikoqlofm q | Tuesday, April 08 2014 at 9:10PM ET
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