Jenny Xia Spradling

Co-founder and co-CEO

Jenny Xia Spradling is the co-founder and co-CEO of Free Will, a social good enterprise at the nexus of philanthropy and estate planning that helps charities fundraise from complex assets, including bequests in wills. Previously, she was with price-tracking app-maker Paribus in analytics, product development and marketing. Before that, she worked at Bain Capital and McKinsey & Co.

Evergreen

Next-gen heirs will stick with the family advisor if these conditions are met

The mass defection of millennials and Gen Xers from their parents' advisories could be overblown, new data suggests, but action is required now to keep generational assets in-house.

By Jenny Xia Spradling

February 22