Juliette Fairley

New survey puts the onus on life insurers to work more proactively with the agency force to provide the tools, marketing and advertising support to better educate consumers about life insurance.

MetLife noted as top seller of annuities, while Prudential leads variable annuity sales; overall, annuity sales decline markedly.

New survey puts the onus on life insurers to work more proactively with the agency force to provide the tools, marketing and advertising support to better educate consumers about life insurance.

About 85% of asset management firms and insurers have seen increased brand awareness on social media platforms, but many have yet to monetize the medium, according to a new study.