Stacey Haefele

Wealthy investors with young children share a number of key characteristics, needs and values that set them apart. Make sure you understand them.

The segment may be ready to equal or even surpass its high-net-worth peers in appeal to the financial planning industry.

One of the most crucial mistakes wealth managers make in their marketing -- and, even more fundamentally, in their practice -- is targeting clients and prospects solely on the basis of net worth or investable assets.