Wealth Think

When you start putting pen to paper (or fingers to keyboard), think carefully about the words and the style you use. Every communication is an opportunity to reinforce your positioning, market your firm and your build your brand. Sometimes, dear mild-mannered financial planners, it’s okay to be bold – and even a bit (gulp!) bossy. It’s a noisy world out there. Your ads, flyers and other marketing promotions must stand out and grab attention. …

We’ve all got that crazy uncle. Within the financial planning community, its Thomas Leonard.

I have a very simple question to ask all of you. Suppose, by some miracle, that you were given an extra two hours a week to spend in your office. How would you spend that time?

Forget reinventing the wheel. Just copy what other top producers are doing. Better yet, hire a coach who has already identified those “best practices” and then pay them a fee to share the ideas and hold you accountable for implementing them. Is that really the key to success as an advisor?

Advisors are struggling to come up with a better retirement income portfolio solution, which we believe we have found. This is not just about dividends. Inflation is a major concern long term that advisors not only need to be aware of when building retirement portfolios but must have an effective portfolio management solution.

Investors and advisors are concerned about IRAs and Ed Slott provides the answers.

Sometimes, advisors can build a better business by avoiding discussing business altogether.

Every communication is an opportunity to reinforce your positioning, market your firm and your build your brand. Yes, you really are marketing, whether you think so or not. Might as well do it right.

When it comes to social media most advisors will tell you “my clients don’t do that”. On the surface, this seems reasonable. However, if you have clients who work in corporate America, all bets are off.

Vanguard's Jack Bogle argues for more competition.