30 Days/30 Ways: Strategies to Boost Your Practice

Mastering technology is no longer an option for advisers, but an imperative.

Try these tips to improve credibility, gain free exposure and develop a solid voice.

Advisers must integrate risk management, invest in technology and take control of what they can.

Here are four ways for advisers to position themselves as client-focused.

With more focusing on specific client niches, it makes sense to go where the money is.

Writing articles for media outlets is one way to stand out in a competitive marketplace.

Guide clients toward equity index funds for diversification, lower costs and tax efficiency.

There is a tremendous opportunity to serve the unmet needs of clients in this area.

This strategy can help attract and retain talent, which is essential to a practice’s success.

A professional website is a necessity, as is a presence on LinkedIn.

These two platforms can help give your practice a boost.

Consider customer referrals, a strong media presence and philanthropy.

Full-service planning allows for a bigger impact, but a niche approach may mean more objectivity.

Asking outright can be tricky and uncomfortable; use these market strategies instead.

These prospective clients may have fewer assets but lots of dreams, so make time for them.

Verify every candidate’s claims about the quality and quantity of their clients.

Forget mass mailings; instead, try the personal touch.

Use a creative approach and make sure the gathering is “authentic.”

Advisers should leverage these relationships to reel in clients.

Create a schedule to discuss additional services that could bring in more revenue.

Finding a niche is all well and good, but there are benefits to getting even more specific.

Focusing solely on finances isn't a good prescription for a happy retirement.

Here is how advisory firms should position themselves for acquisition.

An alternative to acquiring an advisory firm, this strategy might also net books of business.

Firms that try to be all things for all clients may end up struggling.

Imagine what your firm will look like in one, two and five years, and plan for those goals.

It behooves advisers to be ahead of the pack in embracing the idea.