In 2010, Dana Anspach, founder and chief executive of Sensible Money in Scottsdale, Arizona, started working with a branding coach to identify foundational brand values for her business.

“I spent less than $2,000, and it was a good purchase,” Anspach says.

Register or login for access to this item and much more

All Financial Planning content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access