Wealth Think

If traditional marketing is about going out and finding potential clients, inbound marketing is about creating ways for potential clients to find you.

Although Annapolis, Md., advisor Mike Scarborough's traditional services have long included investment management, retirement income management, estate planning and risk management, Scarborough says it was his focus on 401(k) and 403(b) savings plan management services (for clients participating in company-sponsored retirement plans) that helped set his firm apart.

The charitable planning conversation should be a natural part of the discussion with clients when talking about the current and long-term goals of their wealth. Here are 10 questions advisors can ask to start the conversation.

Think you might be bored at your kids' birthday party? Think again. Dave Grant shares three business lessons he learned at his son's recent party.

As desktop publishing has become less and less expensive and more advisors are building brochures to advertise their practices, marketing organizations are encouraging teams to articulate their value proposition to the marketplace. Here are two glaring errors that advisors must avoid.

Having a computer crash isn't such a far-fetched possibility. Make sure you're prepared for it.

In an effort to help attract a new generation of financial advisors, TD Ameritrade Institutional has awarded $50,000 in scholarships to 10 financial planning undergraduate students from around the country. The goal: attract new talent to the industry as the current generation of older advisors near retirement.

One of the most crucial mistakes wealth managers make in their marketing -- and, even more fundamentally, in their practice -- is targeting clients and prospects solely on the basis of net worth or investable assets.

Whereas men tend to view money as ethically neutral, women generally have stronger feelings about the social and environmental impacts of money.

Sometimes inspiration comes from unexpected sources. What movies motivate you?