More about InVest: As new digital tools transform wealth management, the industry’s largest players are rushing to adapt to ever-increasing customer expectations, while smaller firms strive to keep pace. Behind the scenes, many are investing more on technology and hiring to drive growth, but margins remain under pressure. In|Vest West is exploring all the dynamics at play — from front to back office — and the technologies that are shaping the future of the firm.

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Little can keep the search engine giant from entering wealth management. But advisors still have weapons at their disposal. They just need to use them.
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Chris Middleton is the senior vice president and general manager of Pets Best Insurance.
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Josh Lance is a licensed CPA, CGMA, and ProAdvisor for Intuit in Chicago. Before venturing on his own with a mission to help small businesses at Lance CPA Group, Josh spent his early career at a top 10 national public accounting firm and worked at an ultra-high net worth family office. Josh is also an adjunct professor at Northwestern University. He was previously selected to the 2017 class of the AICPA Leadership Academy and was named one of the "40 under 40" in 2017 by CPA Practice Advisor. Find Josh on Twitter @lancejd1.
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Those that shorted the market suffered “steep losses,” while market-neutral products posted “modest gains.”
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