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It is easier to double the average client, or average up, than it is to double the number of current-average clients served, or efficiency up.

Jack Hooper is the CEO and co-founder of Take Command, a Dallas-based SaaS company that offers health reimbursement arrangement administration. Jack is a founding member of the HRA Council and has served as Chairman of the Board. He is a graduate of the Wharton School of Business and has been featured in The New York Times, BenefitsPro, Dallas Morning News, Bloomberg, and more. His motto? "Health insurance was never meant to be this complicated."

Sissi Li is the Senior Data and Analytics Manager of the American Enterprise Institute's Housing Center. Ms. Li works closely with the national mortgage database to translate housing data into unique insights. Her work focuses on mortgage volume and home price trends, as well as mortgage risks.

A frequent subject of SEC enforcement complaints and examinations can cause newer firms pain if they don't follow the rules.

Matthew R. Lee is the executive director of Inner City Press/Fair Finance Watch.

Samantha Russell, chief evangelist of FMG, outlined several strategies to help advisors get noticed during her session Sunday at Future Proof.

The Milliman 2025 Retiree Health Cost Index reveals that a 65-year-old couple may need up to $388,000 for medical expenses in retirement.

Holly Sraeel is SVP of strategy and content for American Banker Live Media. In her role, she leads content development and execution for American Banker's editorial rankings, including The Most Powerful Women in Banking™, The Most Innovative People in Finance and Innovation of the Year.

She also leads the development of agenda-setting programming for American Banker's live media portfolio, including American Banker ON-CHAIN, Payments Forum, Digital Banking, The Most Powerful Women in Banking Conference, and Small Business Banking, as well as LEADERS and virtual summits. 

Follow her on X at @hollybizonthego.

Ten financial advisors are offering fresh ideas, making bold career moves and creating deep ties to their communities. Discover how they earned their spot in this year's cohort.

After struggling to find work as a transient Army spouse, Monique Street built a career helping military families with their finances, taking their causes to lawmakers across the country.