Shoe Dog: A Memoir by the Creator of Nike
Recommended by Jeff L. Rosenthal, president and CEO, Triad Advisors
"'Shoe Dog,' the memoir of Phil Knight, the co-founder and former CEO of Nike, is more than just a refreshingly authentic look into the mind of a successful CEO. It offers food for thought for those of us in the retail financial advice industry. Consider the parallels: Athletic apparel and footwear on a stand-alone basis are highly commoditized products. But by pushing beyond being a shoe-focused margin business, and building a brand and culture that appeals to consumers by standing for something more than just products, Nike was able to build an enduring business with widespread appeal.
"Also noteworthy, the book makes it clear that the enormous cultural influence the company grew to exert across the world wasn't built in a day. Moreover, Knight reveals that some of Nike's most memorable attributes – its iconic logo and even the company's name – were created on the fly, and not necessarily viewed by the company as something that would be kept permanently."