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Airbnb? Charter schools? Unusual real estate strategies
Wait a minute — Airbnb as a real estate strategy? Charter schools?

That’s right. Helping your clients who want to invest in real estate can go beyond buying a home, a REIT or a vacation property to include some unusual and innovative strategies.

But never forget that real estate has its own set of rules.

“The market is extremely fickle,” cautions Michael Martin, principal and founder of Marius Wealth Management in New York. “Properties are illiquid and investors can't be emotionally attached."

Asset allocation, risk, tax liability, income needs and the ramifications of owning an illiquid asset all must be thoroughly vetted when discussing real estate investments with clients.

If a client is willing to take the plunge, here are some intriguing approaches wealth managers are currently employing.
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