How employee retention, lawsuits and new deals are affecting wirehouses

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At wirehouses, complex compensation plans, talent retention and lawsuits are creating challenges, all at a time when many financial advisors are increasingly attracted to independent opportunities. 

A majority of wirehouse financial advisors feel that their compensation plans are too complex according to "The Cerulli Report — U.S. Advisor Metrics 2022: Trends in Advisor Compensation." Additionally, 47% of wirehouse advisors said their firm changes compensation structures too often. 

"Too many payout changes at a firm will push many of their advisors to go independent or join regionals," said Mark Elzweig, an industry consultant and recruiter, referring to the wirehouses. "Regional firm payouts are typically models of simplicity, and they don't change very often." This is evident as there were a reportedly record-high number of experienced advisor movements industry-wide last year. Morgan Stanley is the only wirehouse to add to its net advisor headcount year over year, usually by poaching from other wirehouses. 

"Targeted compensation strategies can enhance advisor retention and productivity if practices are motivated to achieve the highest payouts," the Cerulli report said. "However, this approach can also backfire if advisors view the thresholds as unrealistic or unattainable." 

Read more:  Costly cuts? How the Wells Fargo regional shakeup could affect recruitment and retention 

Retention issues are also impacting Merrill, as two recent major staff poachings from UBS further highlight the issue. Many of the teams leaving Merrill are those with the most experience and the strongest client relationships. 

Jason Diamond, an executive vice president at the recruiting firm Diamond Consultants, finds it unsurprising that advisory groups with the most years of industry experience are also those most likely to leave."They are the ones who notice the most how much the firm has changed," said Diamond, who did not work on either of the UBS deals.

After an acquisition by Bank of America in 2008, Merrill has steadily undergone a process of what Diamond deemed "bankification." Many decades-long employees, he said, can today scarcely recognize the firm they started working for. 

"It really should always be called Bank of America Merrill Lynch," Diamond told Financial Planning. "For lifers who lived through the glory days, it's very clear now that it's Bank of America calling the shots and not Merrill."

Read more: Advisor's suit accuses LPL of raiding $450M book of business 

Wall Street is still facing behavioral and discriminatory problems according to allegations in a lawsuit filed by a former Morgan Stanley employee, Tara E. Stewart. Stewart alleges that her former colleague, Evan Silverman, suggested within the first three months of working with her that she run an "operation honeypot" and use her good looks to "woo" affluent clients. She faced retaliation after reporting his behavior to a supervisor.

Lou Straney, a regulatory expert at Arbitration Insight, said the allegations are reminiscent of the sorts of behavior Wall Street has been trying to rid itself of since the "Boom Boom Room" scandal of the 1980s. Straney said Wall Street ever since has "been well aware that all employees are entitled to a safe and professional work environment. This is required, not a suggestion."

How are firms responding to these challenges and roadblocks? Read more below on these and other issues major wirehouses are navigating.

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Majority of wirehouse advisors think compensation plans are too complicated

Sixty-two percent of wirehouse financial advisors think their compensation plans are too complex. Only 38% of advisors at broker-dealers at large feel this way, according to Cerulli Associates research released on March 9. 

"While it is less favorable among B/Ds today, a salary-plus-bonus option may help attract and retain new advisors," the report said. Other comp features unpopular among all broker-dealer advisors included cross-selling, which 11% said figured too prominently in their compensation, and tweaks, with 15% saying their firm made changes too often.   

"The simpler an advisor compensation plan is and the less that the firm monkeys with it, the better," Mark Elzweig, an industry consultant and recruiter said in an email to Financial Planning "Yearly tweaks give many wirehouse advisors a feeling of lack of control over their businesses. They are morale killers." 

Read more: Complex, confusing pay grids irk wirehouse advisors the most 
Wells Fargo Says Client Borrowing Likely To Accelerate In 2022
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Lawsuit from former Wells advisors alleges retaliatory actions in the workplace

A lawsuit filed by former Wells Fargo advisors alleges the advisors were told they should not let their customers know that details concerning estate and trust plans, real estate holdings and relationships with lawyers and accountants had been gathered for use by the firm's private bank. All that ran contrary, the pair allege, to an internal policy requiring them to fill out attestations that they had in fact gotten clients to sign off on the collection of the personal data.

According to the suit, "among various other retaliatory actions, the job security for each Plaintiff was threatened."

A spokesperson for Wells Fargo told Financial Planning's Dan Shaw, "We deny the allegations in this case, and we will vigorously defend our position." Montgomery Griffin, a lawyer representing the plaintiffs, declined to comment.

Read more: Ex-Wells advisors' suit describes pressure to 'cross-sell' bank products
Morgan Stanley's digital strategy focuses primarily on three areas: analytics, automation and new ways for clients to interact with the firm.
Bloomberg News

Lawsuit against Morgan Stanley alleges discriminatory behavior

A lawsuit filed in February by financial advisor and former Morgan Stanley employee Tara E. Stewart alleges that her former colleague, Evan Silverman, suggested that she run an "operation honeypot" and use her good looks and those of her "other attractive female friends" to "woo" affluent clients. Her lawsuit alleges discrimination and retaliation in violation of the New Jersey Law Against Discrimination, among other charges.

When Stewart complained of this behavior to Silverman's supervisor, Richard Maratea, the two began to circulate rumors about her personal life and work habits, according to her complaint. She alleges she later became the subject of retaliatory internal investigations after she brought her concerns to a regional manager in September 2021. She resigned in May of the following year.

A Morgan Stanley spokesperson told Financial Planning's Dan Shaw the firm is "committed to maintaining a professional work environment and denies the allegations in the complaint."

Read more: 'Honeypot' suit against Morgan Stanley alleges behavior Wall Street has tried to leave behind 
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Bloomberg News

LPL adding 85 advisors and $16B in client assets from Wintrust

The LPL Institution Services Division will gain at least 85 financial advisors managing $16 billion in client assets at the wealth programs of Chicago-based Wintrust Financial in the first quarter of 2025, the firms announced on Feb. 23.

Wintrust began examining new potential wealth relationships about a year and a half ago in light of "some pretty aggressive growth goals" for a company that started 30 years ago and is currently the largest bank headquartered in Illinois, Wintrust Wealth Management CEO Tom Zidar told Financial Planning's Tobias Salinger. LPL's annual technology spending of several hundreds of millions of dollars and many recruiting grabs from banks and credit unions in recent years stood out to Wintrust.

"We felt like this was the right way to tap into that scale," Wintrust said. "We knew that they could do that, they could deliver on their promises with respect to partnering with banks. They differentiated themselves in those two ways — the technology investment and their commitment and ability to understand how to work with banks."

Read more: LPL adding $16B Wintrust program in recruiting grab from Wells Fargo 
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UBS’s recruitment of Merrill team highlights the firm’s retention struggles

UBS Group announced in January that it had recruited a wealth management team overseeing billions in clients assets from rival Merrill, for the second time in just over a week. 

"We continue to focus on recruiting and retaining the most talented financial advisors in the industry," Andrew Dempsey, the market director at UBS Wealth Management, said in a statement.

These two recruiting moves show Merrill's continued struggles to retain top advisory teams. Executives at the firm said in a recent earnings call that Merrill's annual attrition rate — the proportion of its advisors who leave in a given year — has been hovering around its historic average of 4% and has even shown signs of improving in recent months.

Read more: Merrill loses $1.6B team to UBS amid exodus of firm lifers
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